R. Ward of St John Street decided on a topical approach to promoting the sale of fireworks – claiming they were suitable for blowing up the German Emperor.
On Page 5 one headline in particular catches the eye; although it does not stand out typographically the story demands to be read:
Derby lad wins VC.
Thrilling account of British pluck.
The lengthy account, credited to the Wesley Brotherhood Magazine told how 19-year-old Driver Fred Osbourne together with Sgt Major Farrell and Gunner Darbyshire of the Royal Horse Artillery, dubbed “The Undaunted Three” made a gallant stand after all other men in their battery had been killed or wounded in a fierce battle with German guns. Despite being wounded themselves and having a shortage of ammunition they used precision firing to knock out 12 German guns one by one.
Page 6 of the Telegraph carries a short report on the death of Major Lord John Cavendish of the Life Guards – youngest brother of the Duke of Devonshire – who was killed in action.
It is apparent that many among the populace are focused on helping the war effort in all manner of ways: “Mrs Colby, dressmaker, Church Street has invented a new knitted mitten for use of the troops. It covers the whole hand with a slit across the palm, through which the fingers can be pushed when using the rifle. Over the slit a piece of woollen material buttons when the fingers are in the mitten It has been much commented on by those who have seen it. She will be pleased to show it to anyone interest.”
Under the ‘District News’ reports from the outlying villages, probably supplied by local correspondents contained the following item from Brailsford on a recruiting meeting held at the church hall: “Mr R Knowles, presiding, said the question of beating the German Army in this great national crisis could not be done by the young men of England sitting at home smoking cigarettes.”
The report does not state if this approach resulted in any ‘young men’ enlisting.
About a quarter of a page of the Telegraph was given over to a section entitled: Some useful hints. Among these was the following advice from a mother to her son:
“Never do marry a young woman, John, before you have contrived to pop in at the house where she lives at least four times before breakfast. You should know how late she lies in bed in the morning. You should take notice if her complexion is the same in the morning as in the evening or whether the morning wash and the towel have robbed her of her evening bloom. You should take care to surprise her so you may see her in her morning dress, and observe how her hair looks when she is not expecting you. If possible you should be where you can hear the morning conversation between her and her mother. If she is ill-natured and snappish at her mother she will be to you, depend on it.” (unattributed)